The platform is rolling out a new feature that permits them to cut down on the quantity of AI-made media appearing in their timelines. This initiative comes as the service revealed that it now features over 1 bn content made with AI.
Testing and Rollout
The update is undergoing trials over the next few weeks before a widespread release. This development comes amid a rise in AI content, fueled by new video-generation tools.
The Broader AI Trend
Recent reports that nearly a tenth of the most rapidly expanding video streams on another major platform exclusively feature clips produced artificially. A significant portion of this output is considered mass-produced AI material, a label for substandard, bulk-generated content that is typically absurd or surreal.
Our research shows that numerous viewers enjoy content made with AI tools, ranging from AI artwork to educational videos, and we want to give people the power to see more or less of that, according to their own likes,” commented a platform representative.
AI on the Platform
TikTok announced that there are currently 1.3 billion videos on its network tagged as AI-generated. In total, in excess of 100 million pieces of content are submitted to the app every day, making AI content a limited percentage of its complete catalog.
User Control Features
Members will be capable of decrease or raise the volume of AI-generated videos they see by accessing the “manage topic” feature in the app and selecting “AI-generated content”. Other topics that currently be controlled under the filter include current affairs, clothing, cosmetics, and choreography.
Platform Guidelines
The platform’s guidelines oblige content makers to identify lifelike AI-made content, and it prohibits harmful fake videos of well-known individuals or critical incidents. Any realistic AI video that is unmarked can be removed under its terms of service.
Furthermore, the service will now apply an “AI-made” watermark to content created with its own AI tools, or flagged by an industry-wide initiative for identifying content made by AI. This measure is aimed to deter users from trying to bypass the disclosure requirement.
Responsible AI Funding
The platform is additionally introducing a two million dollar AI literacy fund for experts and institutions to produce learning resources about ethical AI use. This project will support non-profit groups dedicated to educating computer science.
Platform Protection
The platform has justified its content review process, following controversy over proposals to lay off numerous safety staff in the United Kingdom. It is expected to reduce hundreds of positions in its user protection team in London, with labor groups and digital protection specialists raising concerns that people are being substituted by automated systems.
A company official clarified that staff-based oversight would continue to be important, but artificial intelligence can safeguard staff by removing the most distressing content before it has to be seen by people. The company stated a notable drop in explicit and harmful content handled by safety staff over the past year due to intervention by its AI tools.
“We think that it’s essential to combine humans and technology to maintain a secure environment,” the executive stated. “We’ll have people as integral to the approach, but we also think it’s very important to minimize viewing of dangerous material as quickly as possible, which is the area in which a significant AI assistance is really helping us process content quickly.”
