"A family located in North London wants to find an extraordinary and experienced tutor to support their most junior child on his early path to becoming an British gentleman."
When reading this advertisement, you might naturally skip the wording "beginning" as just a turn of phrase.
Yet, it might be the most significant element of this distinctive position posting, as it attempts to recruit a mentor for a 12-month-old.
Hundreds of applications have already been received since the anonymous family advertised their search for the highly paid tutor, who needs to be "someone very special".
Over the last few weeks, the advert has received interest across the media, with several wondering why?
Forward-Thinking Method
The CEO, head and founder of an education consultancy, which is supporting the family in their hunt, stated that despite early scepticism, he considered the idea "far sighted", and "advanced".
When he consulted the family, he noted they recognized the unconventional character of their request, and how immature their son is.
Nevertheless, they clarified that they "preferred not to postpone any longer" to get a tutor, as they had held off until their firstborn was five, and by that point "cultural influence had by then become established".
But what does the family indicate by "cultural predisposition"?
It's "everything", he replied. "How you eat, the way you speak".
He stated the older sibling had absorbed "really subtle, unspoken signals" from the family, and had assumed their cultural ways. The family explained to him they wished to avoid this pattern to happen again with their new baby.
The intention: To bring in a British tutor, who should speak with Received Pronunciation, to influence the baby from day one.
Natural Absorption
"Much of the development at the beginning here is rather osmotic," explained the CEO.
It's by means of this subtle influence that the family are hoping the child will adopt the UK customs they want to cultivate.
Adam explained the tutor had to be someone who studied at "prestigious academies – comparable categories of schools as the family aspire to send their son to".
"The educator simply needs to be the right kind of person, they'll be performing things they don't even know they're doing, just naturally," he added.
Money No Object
The family explained to Adam the successful candidate should preferably also have familiarity of or enthusiasm in horse riding, alpine skiing, the arts and instrumental training so as to shape the child in a wide range of interests.
More than that though, he explained the family hoped the tutor to sign up the child on a range of lessons so the child would be "equestrian training and starting an musical instrument by the time they are about three years old".
In the family's perspective, helping their son develop into a "UK sophisticate" will lead to success and provide access.
"Considering the pros and cons of that, because it's definitely a status symbol," he notes.
But, in spite of all this tutelage in "Britishness", would the child absorb what is termed cultural bias from the multicultural family he resides with in any case?
"Yes", said he. "The parents realize this might not succeed, but they've merely embraced the view of, 'let's give it a go and we'll proceed as soon as we can', because the price of it is not a concern," he said.
Idealistic and Unrealistic
Several in the education sector who have similar concerns.
Another CEO, CEO and founder of an educational organization, who provides private tutors, commented that "the process of embracing two identities, or in fact, becoming oneself, is something that must be grown into, not manufactured."
Peter explained that he had emigrated from China to the Britain at the time of childhood, and had been educated experiencing and embodying dual heritages. He continued to be educated at a prestigious UK institution.
"The idea that an individual can serve as a representation of Britishness, a person who can possibly impart the characteristics of a UK sophisticate onto a one-year-old child, appears idealistic and impractical," he commented.
"In my experience, employing a typically British tutor from infancy will does not necessarily create the outcome they hope for.
"I wasn't provided with such a tutor, and yet I have been privileged enough to live many of the situations they hope for their son."
He continued: "The fact is, personal identity should not be dictated from the outside; it must be selected, and it must come from within."
Acquiring Englishness
Certainly, Britishness is something the CEO hopes can be instructed – and commercialized.
"In my view the reality that the global community holds us in this light is something that we should be cherishing|valuing|appreciating
